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Movel

Relieve your mind on your journey to work. An adaptive system to set an emotionally appropriate environment inside the car while travelling to/from the office.​

Designing User Experience for autonomous vehicles

Design an intervention that could help people build rich, meaningful relationships with autonomous vehicles.
Target: WORKERS OF THE FUTURE

Concept

Movel is a B2B autonomous car service that improves onboard mental condition to influence worker productivity while travelling to/from the office.

How Might We exploit the journey to work to improve the mental condition of employees?

An adaptive system to recreate the perfect car environment to relieve the mind during your daily journey to work.

Ideation

After defining our HMW, we started to deep into the scenario selected, the shared car. To articulate this scenario, we asked ourselves the basic reasons why the car is usually used, keeping attention on the sharing scenario.
We made a benchmark, on real and concept-sharing cars, to extrapolate some key points and give us some inspiration.

Scenario

We decided to work in a scenario from now to 15 years, imagining a world more and more connected and dynamic. According to research, the car of the future is a car in which the passenger is dedicated to other activities that can be: work, free time, relaxation, or personal growth.

Experience

The experience starts when you get in the car, inside there are four modules representing four available spaces, each of which is divided by panels that can be repositioned if necessary to facilitate dialogue between colleagues.

Interaction

The responsive environment inside the vehicle through cameras and other indicators can read the emotions felt by the user by varying the lighting and emitting sounds, improving the mental condition of the passenger.

Service

Although we thought of the service as B2B, we still developed an application that can be used for communication between the final consumer of the service, the workers, and Movel. With this application, by inserting your own affiliated company, you will be able to book rides quickly and easily and receive updates on the status of your vehicle.

MVP

We recreated an immersive experience. In our MVP was shown a 30s video to users to trigger a specific emotion, which was essential to start tracking his initial state. We mapped the users’ condition with our AI software, giving them output in sound and light, to change their emotional state.

AI SYSTEM

We developed an online system, free on Github, that replicates the functionality of our prototype, recognizing emotions and changing light and music on the browser.

Testing

We showed a final video to explain the experience to the user. At the end we printed a card to the user, summarising the user’s emotions perceived during the experience.
After feedback, we improved the experience by adding a voice assistant, which supports the understanding of changes in the environment.

Watch the promo video

Website

To organize and show the final output, we developed a Webflow website where every part of the project is deeply explained.

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