October 2022 - Present

Product Designer | Raffle AI, Denmark

• Main focus on customer acquisition, driving business strategy toward a product-led sales (PLS) approach (+300% leads increase);
• Designed and managed the execution of a free trial flow as a lead generation platform, from user journey to system automations (API events, Zapier, Hubspot and Sendgrid);
• Introduction of a documentation website to support customers and inform prospects, using a static site generator accessible through GIT, to allow any member of the organization to contribute;
• Introduction and iterative refinement of the company's design system;
• Design, development and maintenance of the company website (Webflow);
• Implementation of data collection to measure KPIs and business goals and to improve UX, such as analytics, event recording, and conversion tags;
• Implementation of marketing tools for SEO (Ahrefs, Semrush), management and coordination of marketing campaigns, on Google and LinkedIn;
• Defining personas (ICP);
• Updating brand ID, communication, visuals, and marketing content to align with the ICP (graphic design, product videos, product motion design);
• Design and occasional development of app components (Remix, JS, CSS).

June 2022 - September 2022

UX/UI Designer Intern | Liv, Denmark

UX research and translation of user insights into user flows and wireframes;
Iteratively design Hi-Fi prototypes (mobile app and company website with Figma);
Communication strategy and development of the company website.

April 2021 - September 2022

Product Designer | Freelance

Brand strategy and rebranding for 3 companies;
Design and development of websites (hard-coded and Wordpress);
Extensive usage and sperimentation of code to enhance digital interaction.

April 2019 - November 2020

Industrial Product Designer | Wuitoki, Italy

Prototyping functional and innovative solutions for clients;
10+ products for home (1 launched on the market).

2019

Design Patent | Eurpack, Italy

Patent & transfer of rights to 3 medical products, sold to Eurpack s.r.l.

September 2016 - May 2017

Founder and Designer | Lorenzo, Italy

Brand strategy and creation;
Brand collection's fashion designer;
Online shop design and development (HTML, CSS, PHP);
Selling in-store and shipping online in Italy and Europe.

June 2016 - July 2016

Graphic Design Intern | Lokomotiv, Italy

Learned how to professionally use Adobe Suite;
Corporate image for a food company;
Design of the 25 years agency's logo.

2020 - 2023

MSc Digital & Interaction Design, Politecnico di Milano, Italy

2017 - 2020

BSc Product Design, Politecnico di Milano, Italy