CV
Experience & capabilities
The full record — roles, education, and the capabilities behind them. Available as a one-page PDF.
Copenhagen, Denmark · EU citizen
Experience
Oct 2022 – PresentCopenhagen, Denmark
Raffle AI
Product Manager
Apr 2025 – Present- Defined and led the partner platform that now carries 200+ partner-managed paying accounts, replacing one-off configuration with reusable templates, configurable plans, and shared account visibility.
- Introduced the shared roadmap, longer horizon, and delivery conventions that took projects completed in their promised quarter from 4 of 14 (Q3 2025) to 9 of 10 (Q2 2026). Sales and customer success now commit to customers against it.
- Led the end-to-end rebuild of Raffle's customer-facing widgets: paired the architectural refactor with the redesign and customisation work that made it fundable, set the backward-compatibility and accessibility requirements, and validated the feature set across nine customer sessions. Around half of all deployed widgets have migrated voluntarily since release.
- Defined and prototyped an agent-and-tools architecture for Raffle's AI chat after clustering a year of customer conversations showed users asking to act, not to search — search became one tool the agent calls rather than its answer to every message. Engineering built the production version; shipped August 2026.
- Own roadmap priorities, scope, and release decisions, alongside a CTO who holds engineering resourcing and a CEO who agrees the quarterly commitments.
Product Designer
Oct 2022 – Apr 2025- Shipped Raffle's self-serve trial flow in January 2024; qualified inbound sign-ups tripled from ~15 to ~50 a month at unchanged marketing spend, and held for four months. When paid acquisition later pushed volume past what we could qualify, we added verification and deliberately slowed it down.
- Established Raffle's first behavioural analytics foundation — chose Segment under a cookie-consent constraint, implemented the first version, then worked with engineering to instrument it properly — and built the device, account-activity and onboarding-funnel views the team used to decide what to change.
- Rebuilt the customer segmentation from contract, prospect and sales-call evidence, and aligned the CEO on narrowing the target from roughly seven segments to three.
- Shipped product code alongside design — onboarding wizard, upgrade routes, responsive layouts — and wired the Stripe checkout that let trial users convert. Built the documentation site and internal tools that cut account setup time for Sales.
Jun 2022 – Sep 2022Copenhagen, Denmark
UX/UI Designer Intern
LivResearched user needs and translated findings into flows and prototypes for a mobile app and company website.
Apr 2021 – Sep 2022Remote
Product Designer
FreelanceDelivered brand and website projects for three companies, combining product design with hands-on development.
2016 – 2020
Earlier design experience
Wuitoki, Eurpack, Lokomotiv, and a self-founded fashion brandIndustrial and graphic design, including a design patent for three medical products transferred to Eurpack.
Education
2020 – 2023
MSc Digital & Interaction Design
Politecnico di MilanoSpecialisation in UX research, interaction design, and product strategy.
2017 – 2020
BSc Product Design
Politecnico di MilanoFoundation in industrial and product design, design thinking, and prototyping.
Capabilities
Roadmap & delivery planningAnalytics & instrumentation (Segment, Amplitude)Customer discovery & segmentationPlatform & entitlementsAI agent & tool architectureHands-on prototyping (JavaScript, Remix, Stripe)
Languages: Italian — native · English — fluent · Danish — basic