Case studies
Product decisions, and what came of them
Raffle AI · Product Manager
Owning Product at Raffle AI
An overview of my Product Manager scope at Raffle AI, with focused stories on funding a widget rebuild, re-architecting the AI chat, the infrastructure behind 200+ partner-managed accounts, and making quarterly commitments more dependable.
January 2025 – present
Read case studyRaffle AI · Focused product case study
Making a Rebuild Worth Funding
How I turned a rebuild of Raffle’s customer-installed widgets into a project the company could approve, and what a two-quarter estimate cost when the work took closer to four.
Product Manager · 2025 – Q3 2026
Read case studyRaffle AI · Focused product case study
When Search Stopped Being the Product
How a year of real conversations changed the architecture of Raffle’s AI chat — from a layer over search to an agent with tools, prototyped inside the existing stack and built by the engineering team.
Product Manager · Q1 2026 – Q3 2026
Read case studyRaffle AI · Focused product case study
Scaling a Partner Channel
How I defined the smallest scalable workflows for partners to onboard and manage 200+ paying customer accounts.
Product Manager · 2025 – Q2 2026
Read case studyRaffle AI · Focused product case study
Making Product Commitments Dependable
How I introduced a product operating system that helped the team move from 4 of 14 to 9 of 10 projects delivered in their promised quarter.
Product Manager · Q3 2025 – Q2 2026
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Earlier work
A design background behind the product work
Selected interface and brand work from my earlier, design-focused years.
View design archive
