Politecnico di Milano · 2022
Movel - Designing User Experience for Autonomous Vehicles
An adaptive system to set an emotionally appropriate environment inside the car while commuting
Relieve your mind on your journey to work. An adaptive system to set an emotionally appropriate environment inside the car while travelling to/from the office.
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Designing User Experience for autonomous vehicles
Target: Workers of the Future
Concept
Movel is a B2B autonomous car service that improves onboard mental condition to influence worker productivity while travelling to/from the office.
How Might We exploit the journey to work to improve the mental condition of employees?
An adaptive system to recreate the perfect car environment to relieve the mind during your daily journey to work.
Ideation
After defining our HMW, we started to delve into the selected scenario — the shared car. To articulate this scenario, we asked ourselves the basic reasons why the car is usually used, keeping attention on the sharing scenario. We made a benchmark on real and concept-sharing cars to extrapolate key points and provide inspiration.
Scenario
We decided to work in a scenario from now to 15 years, imagining a world more and more connected and dynamic. According to research, the car of the future is a car in which the passenger is dedicated to other activities — work, free time, relaxation, or personal growth.
Experience
The experience starts when you get in the car. Inside there are four modules representing four available spaces, each divided by panels that can be repositioned if necessary to facilitate dialogue between colleagues.
Interaction
The responsive environment inside the vehicle, through cameras and other indicators, can read the emotions felt by the user, varying the lighting and emitting sounds to improve the mental condition of the passenger.
Service
Although we thought of the service as B2B, we still developed an application for communication between the final consumers — the workers — and Movel. With this application, by inserting your affiliated company, you can book rides quickly and easily and receive updates on the status of your vehicle.
MVP
We recreated an immersive experience. In our MVP was shown a 30s video to users to trigger a specific emotion, which was essential to start tracking his initial state. We mapped the users’ condition with our AI software, giving them output in sound and light, to change their emotional state.
AI System
We developed an online system, free on GitHub, that replicates the functionality of our prototype — recognizing emotions and changing light and music in the browser.
Testing
We showed a final video to explain the experience to the user. At the end, we printed a card to the user summarising the emotions perceived during the experience. After feedback, we improved the experience by adding a voice assistant to support understanding of changes in the environment.
Promo video
Website
To organize and show the final output, we developed a Webflow website where every part of the project is deeply explained.
