{"id":3262,"date":"2023-07-23T19:47:09","date_gmt":"2023-07-23T18:47:09","guid":{"rendered":"https:\/\/lorenzozanca.com\/projects\/?page_id=3262"},"modified":"2024-07-26T08:50:30","modified_gmt":"2024-07-26T07:50:30","slug":"raffle-ai","status":"publish","type":"page","link":"https:\/\/lorenzozanca.com\/projects\/raffle-ai\/","title":{"rendered":"Raffle"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3262\" class=\"elementor elementor-3262\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da57e15 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"da57e15\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/youtu.be\\\/ILpPVfwi2Lw&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_start&quot;:15}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dc5f57\" data-id=\"5dc5f57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d5a422 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d5a422\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17591f7\" data-id=\"17591f7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca95358 elementor-widget elementor-widget-shortcode\" data-id=\"ca95358\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><style>\n\n:root {\n  --background: #ffffff;\n  --primary: #111111;\n  --secondary: #000000cb;\n  --alternative: #eaeaea;\n}\n\n\/* ------------------- COOKIES ------------------- *\/\n\n.normal-btn{\n    cursor: pointer;\n    font-size: 15px;\n    text-transform: uppercase;\n    padding: 10px 15px 10px 15px !important;\n    border-radius: 0 !important;\n    border: none;\n    transition: all 0.3s ease;\n}\n\n.normal-btn:hover{\n    background-color: var(--primary);\n    color: var(--background);\n}\n\n.cookies-new{\n    text-transform: none;\n    text-align: left;\n    color:#ffffff;\n    z-index: 10;\n    position: fixed;\n    right: 0;\n    width: 35vw;\n    padding: 2vw;\n    margin: 3vh;\n    font-size: 12px;\n    line-height: 1.7;\n    display: flex;\n    background-color: #000000cb;\n    bottom: -100%;\n    transition: all .3s ease-in-out;\n    justify-content: space-evenly;\n    flex-direction: column;\n    flex-wrap: nowrap;\n    align-content: flex-start;\n    align-items: flex-end;\n}\n\n.cookies-new p{\n    font-size: 13px;\n    width: 100%;\n    padding-top: 30px;\n    padding-bottom: 15px;\n}\n\n.cookies-new h3{\n    font-weight: 600;\n    text-transform:none;\n    font-size: 1.9em;\n    position: absolute;\n    top: 2vw;\n    left: 2vw;\n    margin-top: 15px;\n\tletter-spacing: normal;\n}\n\n.cookies-new a{\n    text-decoration: underline;\n}\n\n.cookies-new a:hover{\n    color: white;\n}\n\n.quit-cookies svg{\n    cursor: pointer;\n    width: 16px;\n    opacity: 0.6;\n    transition: all 0.3s ease;\n}\n\n.quit-cookies svg:hover{\n    opacity: 1;\n}\n\n.cookies-new.cookie-active{ bottom:0; }\n\n\n@media screen and (max-width: 600px) {\n    .cookies-new{\n        width: 80vw;\n        padding: 5vw;\n        margin: 5vw;\n    }\n\n    .cookies-new h3{\n        left:5vw;\n    }\n}\n\na {\n  display: inline-block;\n  color: inherit;\n  text-decoration: none;\n}\n\n.underline-menu, .underline {\n  padding-bottom: 3px;\n  width: calc(100%);\n  background-image: linear-gradient(transparent calc(100% - 1px), var(--primary) 10px);\n  background-repeat: no-repeat;\n  background-size: 0% 100%;\n  transition: background-size 0.3s;\n  background-position: left bottom;\n}\n\n.underline-menu:hover { background-size: calc(100% - 6px) 100%; }\n\n.underline:hover { background-size: 100% 100%; }\n\nul{\n  list-style-type: none;\n  padding:0;\n}\n\nli{ display: inline-block; }\n\n.menu{\n  color: var(--primary);\n  text-align: center;\n  text-transform: uppercase;\n  letter-spacing: 6px;\n  padding-top: 2vh;\n  z-index: 100;\n  position: fixed;\n  top: 0;\n  left: 0;\n  font-size: 13px;\n  width: 100vw; \n  height: 7vh;\n  transition: all 0.4s ease;\n  background-color: var(--background);\n}\n.menuItem{\n  left:50vw;\n  text-align:center;\n  margin: 0 20px;\n  padding-left: 5px;\n  padding-bottom: 3px;\n  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background-color: var(--primary);\n    position: absolute;\n    content: \"\";\n    transition: all 0.2s ease-in-out;\n}\n#overlay-button:hover span, #overlay-button:hover span:before, #overlay-button:hover span:after {\n    background: var(--primary);\n}\n\ninput[type=checkbox] {\n    display: none;\n}\ninput[type=checkbox]:checked ~ #overlay {\n    visibility: visible;\n}\ninput[type=checkbox]:checked ~ #overlay-button:hover span, input[type=checkbox]:checked ~ #overlay-button span {\n    background: transparent;\n}\ninput[type=checkbox]:checked ~ #overlay-button span:before {\n    transform: rotate(45deg) translate(7px, 7px);\n    opacity: 1;\n}\ninput[type=checkbox]:checked ~ #overlay-button span:after {\n    transform: rotate(-45deg) translate(7px, -7px);\n}\n  \n#overlay {\n    height: 100vh;\n    width: 100vw;\n    z-index: 1000;\n    visibility: hidden;\n    position: fixed;\n    top:0;\n    left: 0;\n    text-transform: uppercase;\n    background: var(--alternative);\n}\n#overlay.active {\n    visibility: visible;\n}\n#overlay ul {\n    display: flex;\n    justify-content: center;\n    align-items: center;\n    flex-direction: column;\n    text-align: center;\n    height: 100vh;\n    padding-left: 0;\n\tmargin: 0;\n    list-style-type: none;\n}\n#overlay ul li {\n    padding: 12px;\n}\n#overlay ul li a {\n    color: var(--primary);\n    text-decoration: none;\n    font-size: 18px;\n\tline-height: 1.2;\n}\n#overlay ul li a:hover {\n    color: #333332;\n}\n\n@media screen and (max-width: 921px) {\n    body { font-size: 4vw; }\n\n    .menumobile {  display: block !important; }\n\n    .menu { display: none !important; }\n}\n\n\/* ------------------- MENU ------------------- *\/\n<\/style>\n\n<script src=\"https:\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/3.6.0\/jquery.min.js\"><\/script>\n\n<div class=\"cookies-new\">\n    <div id=\"quit-cookies\" class=\"quit-cookies\">\n        <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M2.14599 2.8539C2.0995 2.80741 2.06263 2.75222 2.03747 2.69148C2.01231 2.63074 1.99936 2.56564 1.99936 2.4999C1.99936 2.43416 2.01231 2.36906 2.03747 2.30832C2.06263 2.24758 2.0995 2.19239 2.14599 2.1459C2.19248 2.09941 2.24767 2.06254 2.30841 2.03738C2.36915 2.01222 2.43425 1.99927 2.49999 1.99927C2.56573 1.99927 2.63083 2.01222 2.69157 2.03738C2.75231 2.06254 2.8075 2.09941 2.85399 2.1459L7.99999 7.2929L13.146 2.1459C13.1925 2.09941 13.2477 2.06254 13.3084 2.03738C13.3691 2.01222 13.4342 1.99927 13.5 1.99927C13.5657 1.99927 13.6308 2.01222 13.6916 2.03738C13.7523 2.06254 13.8075 2.09941 13.854 2.1459C13.9005 2.19239 13.9374 2.24758 13.9625 2.30832C13.9877 2.36906 14.0006 2.43416 14.0006 2.4999C14.0006 2.56564 13.9877 2.63074 13.9625 2.69148C13.9374 2.75222 13.9005 2.80741 13.854 2.8539L8.70699 7.9999L13.854 13.1459C13.9005 13.1924 13.9374 13.2476 13.9625 13.3083C13.9877 13.3691 14.0006 13.4342 14.0006 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href=\"https:\/\/lorenzozanca.com\/cookies\/\">Cookie Policy<\/a>.\n    <\/p>\n    <div>\n        <button id=\"accept-cookies\" class=\"normal-btn\">\n            GOT IT.\n        <\/button>\n    <\/div>\n<\/div>\n\n<nav class=\"menu\" id=\"navbar\">\n    <ul>\n      <li><a class=\"menuItem change\" href=\"https:\/\/lorenzozanca.com\/\"><span class=\"underline-menu\">Works<\/span><\/a><\/li>\n      <!-- <li><a class=\"menuItem change\" href=\"https:\/\/lorenzozanca.com\/projects\/\"><span class=\"underline-menu\">Portfolio<\/span><\/a><\/li> -->\n      <li><a class=\"menuItem change\" href=\"https:\/\/lorenzozanca.com\/resume\/\"><span class=\"underline-menu\">Resume<\/span><\/a><\/li>\n      <li><a class=\"menuItem change\" href=\"https:\/\/lorenzozanca.com\/contacts\/\"><span class=\"underline-menu\">Contacts<\/span><\/a><\/li>\n    <\/ul>\n<\/nav>\n  \n<div class=\"menumobile\" id=\"navmobile\" style=\"display: none;\">\n    <input type=\"checkbox\" id=\"overlay-input\" \/>\n    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localStorage.setItem(\"cookieBannerDisplayed\", \"true\");\n    });\n\n    quit.addEventListener(\"click\", () => {\n        cookies.classList.remove(\"cookie-active\");\n        localStorage.setItem(\"cookieBannerDisplayed\", \"true\");\n    });\n\n    setTimeout(() => {\n        if(!localStorage.getItem(\"cookieBannerDisplayed\")){\n            cookies.classList.add(\"cookie-active\");\n        }\n    }, 2000);\n\n<\/script>\n\n<script>\n\n    var prevScrollpos = window.pageYOffset;\n    var navbar = document.getElementById(\"navbar\");\n    var navmobile = document.getElementById(\"navmobile\");\n    \n    function menu() {\n      var currentScrollPos = window.pageYOffset;\n    \n      if(currentScrollPos > 5){\n        if (prevScrollpos >= currentScrollPos) {\n    \n        navmobile.style.top = \"0\";    \n        navbar.style.top = \"0\";\n        } else {\n          navbar.style.top = \"-100px\";\n          navmobile.style.top = \"-10vh\";\n        }\n      }\n      prevScrollpos = currentScrollPos;\n    }\n    \n    window.addEventListener(\"scroll\", menu);\n<\/script><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-154b7f9 elementor-widget elementor-widget-heading\" data-id=\"154b7f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From a Sales-led strategy to Product-led Sales<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a458a2f elementor-widget elementor-widget-heading\" data-id=\"a458a2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">One of the most impactful features I developed was a trial flow that allows users to try Raffle.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b8425 elementor-widget elementor-widget-heading\" data-id=\"86b8425\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">*Internal part of the web app and protected content cannot be shared. The following content comes from public sources that are or have been available online.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2145fb4 elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2145fb4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fed45a\" data-id=\"6fed45a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ffd111 elementor-widget elementor-widget-heading\" data-id=\"5ffd111\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The objective was to enable users to experience the app before making a purchase, shifting from a traditional contact form to a product-led lead generation approach.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d89af1 elementor-section-content-bottom elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d89af1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f4d354\" data-id=\"3f4d354\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c9f665 elementor-widget elementor-widget-video\" data-id=\"9c9f665\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/04\/FastTrial_1920.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00f21d3 elementor-section-content-bottom elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00f21d3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4186bef\" data-id=\"4186bef\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb8d1db elementor-widget elementor-widget-heading\" data-id=\"fb8d1db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">This automation expanded our marketing funnel significantly and optimized the sales team's time by incorporating a lead qualification process within the application.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93ce0f5 elementor-widget elementor-widget-heading\" data-id=\"93ce0f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">For the first time, we were able to collect behavioral data to track user engagement, allowing us to perform app iterations based on actionable insights.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8495782\" data-id=\"8495782\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68b9ad8 elementor-widget elementor-widget-video\" data-id=\"68b9ad8\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/04\/Onboarding_h264.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f35f2a elementor-section-content-top elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4f35f2a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb0f997\" data-id=\"fb0f997\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bab3a01 elementor-widget elementor-widget-image\" data-id=\"bab3a01\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"422\" src=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/04\/flowi.webp\" class=\"attachment-full size-full wp-image-3417\" alt=\"\" srcset=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/04\/flowi.webp 1920w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/04\/flowi-300x66.webp 300w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/04\/flowi-1024x225.webp 1024w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/04\/flowi-768x169.webp 768w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/04\/flowi-1536x338.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d05ba41 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d05ba41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Every part of the journey has been designed taking into account the user flow. Here a blurred example of the email's flow for the trial (confidential)<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c216bc8 elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c216bc8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35b0416\" data-id=\"35b0416\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbf2029 elementor-widget elementor-widget-heading\" data-id=\"bbf2029\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Work Scenario<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0945f88 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0945f88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">I joined Raffle during a major period of change involving the organisation and products.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc628f5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bc628f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">My core role is a bridge between product and marketing, curating the targeting and acquisition of new customers. This involves strategic involvement in the early stages of the customer journey, from awareness to acquisition and onboarding. Being part of a small and cohesive team, my responsibilities also extend to product iterations aimed at customer retention and improving user experience.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-899239b elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"899239b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb37715\" data-id=\"cb37715\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bc06e9 elementor-widget elementor-widget-heading\" data-id=\"0bc06e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">One of the first goals was to refresh the design elements and evolve the organisation to a scalable system, in order to promote consistency across the user interfaces.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-136288a elementor-section-content-bottom elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"136288a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1852613\" data-id=\"1852613\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29c132c elementor-widget elementor-widget-image\" data-id=\"29c132c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1734\" height=\"1672\" src=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/Colors-1.webp\" class=\"attachment-full size-full wp-image-3302\" alt=\"\" srcset=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/Colors-1.webp 1734w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/Colors-1-300x289.webp 300w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/Colors-1-1024x987.webp 1024w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/Colors-1-768x741.webp 768w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/Colors-1-1536x1481.webp 1536w\" sizes=\"(max-width: 1734px) 100vw, 1734px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-391587a\" data-id=\"391587a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc0deb8 elementor-widget elementor-widget-image\" data-id=\"bc0deb8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1247\" src=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/typography.webp\" class=\"attachment-full size-full wp-image-3303\" alt=\"\" srcset=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/typography.webp 1600w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/typography-300x234.webp 300w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/typography-1024x798.webp 1024w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/typography-768x599.webp 768w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/typography-1536x1197.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e3edf9 elementor-section-content-top elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3e3edf9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-933b65a\" data-id=\"933b65a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edfe677 elementor-widget elementor-widget-image\" data-id=\"edfe677\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"818\" src=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/design-System-3.webp\" class=\"attachment-full size-full wp-image-3300\" alt=\"\" srcset=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/design-System-3.webp 2048w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/design-System-3-300x120.webp 300w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/design-System-3-1024x409.webp 1024w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/design-System-3-768x307.webp 768w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/design-System-3-1536x614.webp 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8fa2e0 elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8fa2e0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-764ff51\" data-id=\"764ff51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3986a1c elementor-widget elementor-widget-heading\" data-id=\"3986a1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Web App and Website<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097f6da elementor-widget elementor-widget-heading\" data-id=\"097f6da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Design System ensured consistency among different elements of the company, from the web app to the website, but also internal documents, papers, and marketing content.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f582fe elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f582fe\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4d00f9\" data-id=\"a4d00f9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc93b98 phoneclip elementor-widget elementor-widget-video\" data-id=\"fc93b98\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/Comp_h264.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fdc1f6 elementor-section-content-top elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"0fdc1f6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca597b3\" data-id=\"ca597b3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-792b9b7 elementor-widget elementor-widget-image\" data-id=\"792b9b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"816\" src=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/Insights-Rework-Ideation-4-1.webp\" class=\"attachment-full size-full wp-image-3452\" alt=\"\" srcset=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/Insights-Rework-Ideation-4-1.webp 1440w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/Insights-Rework-Ideation-4-1-300x170.webp 300w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/Insights-Rework-Ideation-4-1-1024x580.webp 1024w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/Insights-Rework-Ideation-4-1-768x435.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66ff773 elementor-section-content-bottom elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66ff773\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-db54463\" data-id=\"db54463\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9227305 elementor-widget elementor-widget-image\" data-id=\"9227305\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1300\" src=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/65142a8a8836f4ba7d2a5be9_newSearchCover.webp\" class=\"attachment-full size-full wp-image-3456\" alt=\"\" srcset=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/65142a8a8836f4ba7d2a5be9_newSearchCover.webp 1600w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/65142a8a8836f4ba7d2a5be9_newSearchCover-300x244.webp 300w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/65142a8a8836f4ba7d2a5be9_newSearchCover-1024x832.webp 1024w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/65142a8a8836f4ba7d2a5be9_newSearchCover-768x624.webp 768w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/65142a8a8836f4ba7d2a5be9_newSearchCover-1536x1248.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b7df42\" data-id=\"5b7df42\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec9170 elementor-widget elementor-widget-image\" data-id=\"4ec9170\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"1019\" src=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/664c63a70c895b85b84a4461_Chat-1.webp\" class=\"attachment-full size-full wp-image-3455\" alt=\"\" srcset=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/664c63a70c895b85b84a4461_Chat-1.webp 1300w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/664c63a70c895b85b84a4461_Chat-1-300x235.webp 300w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/664c63a70c895b85b84a4461_Chat-1-1024x803.webp 1024w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/664c63a70c895b85b84a4461_Chat-1-768x602.webp 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-189574d elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"189574d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb646de\" data-id=\"fb646de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-566e95b elementor-widget elementor-widget-heading\" data-id=\"566e95b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">I redesigned the website,<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e877619 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e877619\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">taking inspiration from the bigger competitors of the field for the UX and from the most successful tech companies to give a fresh look.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4103502 elementor-section-content-bottom elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4103502\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33b64ae\" data-id=\"33b64ae\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a0ed09 elementor-widget elementor-widget-heading\" data-id=\"3a0ed09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Website Navigation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9df3ba elementor-widget elementor-widget-heading\" data-id=\"d9df3ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The website has been completely re-organized and enriched of content to make the Raffle mission clear and easy to understand.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837c728 elementor-widget elementor-widget-heading\" data-id=\"837c728\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">In a year, we created 200+ pages and increased the navigation through content to a +20minutes average time.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c97b105\" data-id=\"c97b105\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f35f797 clip elementor-widget elementor-widget-video\" data-id=\"f35f797\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2024\/07\/menu_h264.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-336208d elementor-section-content-bottom elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"336208d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d2c0f55\" data-id=\"d2c0f55\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f53bd7 elementor-widget elementor-widget-image\" data-id=\"5f53bd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"970\" src=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/docs.webp\" class=\"attachment-full size-full wp-image-3344\" alt=\"\" srcset=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/docs.webp 1600w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/docs-300x182.webp 300w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/docs-1024x621.webp 1024w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/docs-768x466.webp 768w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/docs-1536x931.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-09c5030\" data-id=\"09c5030\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-80a687a elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80a687a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f87402e\" data-id=\"f87402e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d82d2f4 elementor-widget elementor-widget-heading\" data-id=\"d82d2f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DOCUMENTATION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ae228 elementor-widget elementor-widget-heading\" data-id=\"67ae228\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Raffle missed a documentation for helping clients to have support on the app usage. Merging together different areas of the company, I designed and built a documentation website with guides and references that makes the onboarding and the raffle journey easier.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0529dd3 elementor-section-content-bottom elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0529dd3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfdbaef\" data-id=\"dfdbaef\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d0f99a elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d0f99a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1e1d599\" data-id=\"1e1d599\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0487cc2 elementor-widget elementor-widget-heading\" data-id=\"0487cc2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personas, demo and proactive initiatives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e28dddf elementor-widget elementor-widget-text-editor\" data-id=\"e28dddf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to what is outlined here, I developed many other projects, such as the introduction of Personas. This involved customer service and sales, to map the main characteristics and needs of our target audience.<\/p><p>To provide a broader experience of Raffle&#8217;s potential, I designed and developed a demonstration platform, in which the user could try Raffle Search in different scenarios by selecting one of the pre-scraped companies categorized by industry. In this demo, the user would have the opportunity to customize the Raffle tool with different features and extensions and to see the product in action on the selected company&#8217;s website. We decided, for a strategic reason, not to go ahead with the implementation of this platform.<\/p><p>In my spare time, I have been working on a more aggressive redesign of the search tool as a design exercise in an attempt to improve the interaction with artificial intelligence. For strategic reasons, these designs were never developed and cannot be shown publicly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4a58d6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4a58d6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a21fe8b\" data-id=\"a21fe8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f1f92f elementor-widget elementor-widget-heading\" data-id=\"3f1f92f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Some Videos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3413ab5 elementor-widget elementor-widget-text-editor\" data-id=\"3413ab5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A selection of videos made to demonstrate product capabilities and some additional marketing content for the website and LinkedIn.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c387d10\" data-id=\"c387d10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8ee8e4 elementor-widget elementor-widget-video\" data-id=\"e8ee8e4\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=gzCm1d_BWKs&amp;ab_channel=RaffleAI&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c7a102d\" data-id=\"c7a102d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ed8ccd elementor-widget elementor-widget-video\" data-id=\"1ed8ccd\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=zkBrPt2_TqA&amp;ab_channel=RaffleAI&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d284478 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d284478\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-86674b6\" data-id=\"86674b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbf6e4f elementor-widget elementor-widget-video\" data-id=\"fbf6e4f\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Zasu797m30s&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-66ca4b0\" data-id=\"66ca4b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b35573 elementor-widget elementor-widget-video\" data-id=\"4b35573\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=VFx6b1Z1q2M&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73177c2 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"73177c2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f4ee88\" data-id=\"3f4ee88\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-159ee6b elementor-widget elementor-widget-heading\" data-id=\"159ee6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Next Project<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740300b elementor-widget elementor-widget-heading\" data-id=\"740300b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/lorenzozanca.com\/projects\/innovation-launcher\/\">Polimi App<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52ed0e6\" data-id=\"52ed0e6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa1f511 elementor-widget elementor-widget-image\" data-id=\"aa1f511\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1783\" src=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/polimiApp-2.webp\" class=\"attachment-full size-full wp-image-3184\" alt=\"\" srcset=\"https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/polimiApp-2.webp 1920w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/polimiApp-2-300x279.webp 300w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/polimiApp-2-1024x951.webp 1024w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/polimiApp-2-768x713.webp 768w, https:\/\/lorenzozanca.com\/projects\/wp-content\/uploads\/2023\/07\/polimiApp-2-1536x1426.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-380c69f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"380c69f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83876d3\" data-id=\"83876d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-590619c elementor-widget elementor-widget-shortcode\" data-id=\"590619c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><style>\n    .footerContainer {\n        width: 100vw;\n        background-color: #ffffff;\n        color: #111111;\n        padding-bottom: 5rem;\n        padding-top: 6rem;\n        display: flex;\n        justify-content: center;\n    }\n\n    .cmsFooter {\n        display: flex;\n        justify-content: center;\n        width: 1216px;\n        padding-left: 2rem;\n        padding-right: 2rem;\n        flex-direction: column;\n    }\n\n    .cmsFooter * {\n            border-bottom: none !important;\n    }\n    \n    .footerColumns {\n        display: flex;\n        flex-direction: row;\n    }\n\n    .footerColumn {\n        width: 100%;\n        display: flex;\n        flex-direction: column;\n        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\/>\n                        <\/svg>\n                    <\/a>\n                <\/div>\n\n                <h4>\n                    Lorenzo Zanchetta\n                <\/h4>\n                <a href=\"https:\/\/lorenzozanca.com\/cookies\">\n                    Cookies policy\n                <\/a>\n            <\/div>\n            <div class=\"footerColumn\">\n            <\/div>\n            <div class=\"footerColumn\">\n                <h4>\n                    Main\n                <\/h4>\n                <a href=\"https:\/\/lorenzozanca.com\">\n                    Works\n                <\/a>\n                <a href=\"https:\/\/lorenzozanca.com\/resume\">\n                    Resume\n                <\/a>\n                <a href=\"https:\/\/lorenzozanca.com\/contacts\">\n                    Contacts\n                <\/a>\n            <\/div>\n            <div class=\"footerColumn\">\n                <h4>\n                    Projects\n                <\/h4>\n\n                <a href=\"https:\/\/lorenzozanca.com\/projects\/root\/\">\n                    Root\n                <\/a>\n\n\t\t\t\t<a href=\"https:\/\/lorenzozanca.com\/projects\/raffle-ai\/\">\n                    Raffle\n                <\/a>\n\n                <a href=\"https:\/\/lorenzozanca.com\/projects\/polimi-app\/\">\n                    Polimi App\n                <\/a>\n\t\t\t\t\n\t\t\t\t<a href=\"https:\/\/lorenzozanca.com\/projects\/innovation-launcher\/\">\n                    Innovation Launcher\n                <\/a>\n\n            <\/div>\n            <div class=\"footerColumn\">\n                <h4>\n                    Others\n                <\/h4>\n                <a href=\"https:\/\/lorenzozanca.com\/projects\/growmate\/\">\n                    Growmate\n                <\/a>\n                <a href=\"https:\/\/www.hyperlab.xyz\/\" target=\"_blank\">\n                    Hyperlab\n                <\/a>\n                <a href=\"https:\/\/lorenzozanca.com\/projects\/movel\/\">\n                    Movel\n                <\/a>\n                <a href=\"https:\/\/lorenzozanca.com\/projects\/da-pong\/\">\n                    Da Pong\n                <\/a>\n                <a href=\"https:\/\/lorenzozanca.com\/projects\/videos\">\n                    Videos\n                <\/a>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From a Sales-led strategy to Product-led Sales One of the most impactful features I developed was a trial flow that allows users to try Raffle. *Internal part of the web app and protected content cannot be shared. The following content comes from public sources that are or have been available online. The objective was to &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/lorenzozanca.com\/projects\/raffle-ai\/\"> <span class=\"screen-reader-text\">Raffle<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Raffle | 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